Engineering Insights
Practical advice on building, scaling, and modernizing software — from the engineers who do it every day.
What a 5-day AI production audit covers (and what you get at the end)
Day by day: what happens in a 5-day AI production audit, what we need from you, what the report contains, what it costs and when it says don't build.
Hiring Ukrainian developers through a Swedish company: what it means for contracts, GDPR and continuity
What hiring Ukrainian developers through a Swedish company means for contracts, GDPR, time zone, continuity and cost, with a checklist for any partner.
Is your Lovable, Bolt or Replit app ready for real customers?
The eight things that break when a Lovable, Bolt or Replit app meets real users, how to check each one yourself, and what the fix usually involves.
Why most AI dashboards fail (and what to build instead)
A chat box on a dashboard doesn't change decisions. Why most AI analytics features fail, and what we built into UpliftIQ instead.
AI agents for business: where they deliver ROI (and where they don't)
Where AI agents pay back in a business, where they burn budget, how they differ from workflows and assistants, and how to test one cheaply.
Build vs buy AI: when a custom AI product beats off-the-shelf
Should you buy an AI tool or build your own? A framework based on differentiation, data, constraints and three-year cost, with a worked example.
From AI proof of concept to production: a 6-week playbook
How to take one AI workflow from proof of concept to production: evaluation set, data access, integration, guardrails, monitoring, cost control and handover.
How much does it cost to build a marketplace platform?
A marketplace MVP typically costs €40,000–120,000. Cost by marketplace type, the core loop, cold start and the architecture choices that save a rebuild.
SaaS architecture: from MVP to scale without a rebuild
How to architect a SaaS MVP that grows without a rewrite: the decisions to get right early, the ones that can wait, and where AI-built prototypes break.
How we choose a tech stack, and why it's usually end-to-end TypeScript
What matters when you choose a stack for a new product, the end-to-end TypeScript setup we default to, its trade-offs, and when we pick something else.
Nearshore vs offshore development: an honest comparison for Nordic companies
Nearshore or offshore? Time zones, market rates, contracts, GDPR and continuity compared, with our own setup: a Swedish contract and engineers in Ukraine.
AI assistant on your company documents: architecture, GDPR and cost
How to build an internal AI assistant on your policies, contracts and product data: RAG architecture, permissions, GDPR, evaluation and what it costs.
Fixed price vs time and materials vs a monthly delivery team
Fixed price, time and materials, a dedicated team or a fixed-price monthly Delivery Pod: who carries the risk, what each costs and when to use which.
Custom software vs off-the-shelf: when to buy, extend or build
When to use Fortnox, Visma or Business Central as they are, when to extend them and when custom software pays off. Decision table and five-year cost example.
MVP development: how to go from idea to launch in 12 weeks
A week-by-week plan for taking an MVP from idea to launch in 12 weeks: what each phase delivers, what it costs, what to cut and what comes after launch.
How to choose a software development partner: a buyer's checklist
How to evaluate a software development partner, with a checklist for Nordic buyers: contract, GDPR transfers, who writes the code and who owns it.
Staff augmentation pricing: rates, total cost and what drives the price
Our engineers cost from €45/hour (mid-level) and €60/hour (senior). What drives the rate, the hidden costs, and how it compares with hiring in Sweden.
How to add AI to your ERP, CRM and internal systems without a rebuild
Add AI to systems you already run, like Fortnox, Visma, Business Central or HubSpot: four workflows, the integration patterns, timeline and cost.
The real cost of AI integration: what to budget for
What AI integration really costs: build, model tokens, infrastructure, evaluation and maintenance, with current LLM API prices and a worked example.
Generative AI use cases that reach production (and the ones that stall)
Which generative AI use cases reach production and pay back, which stall, and five criteria to score your own shortlist before paying for a pilot.
RAG vs fine-tuning: how to choose for your company data
RAG gives a model your facts at question time; fine-tuning changes how it behaves. A comparison table, a decision checklist and real costs.
Staff augmentation vs outsourcing: four engagement models compared
Staff augmentation, project outsourcing, managed services or a fixed-price monthly team? A comparison table and a plain guide to which one fits when.
When to modernize legacy software: signs, options and a step-by-step plan
The signs a legacy system needs modernizing, how refactoring, re-platforming, a strangler-fig rewrite and off-the-shelf compare, and what it costs.
How much does custom software development cost?
Custom software typically costs €30,000–150,000. Cost drivers, prices by project type, fixed price vs T&M, in-house vs nearshore costs and running costs.
Have a Project in Mind?
Let's discuss how we can help you build, scale, or modernize your software.
Book a 30-minute callLet's talk about what you want to build
Tell us briefly what you want to build, fix or put into production. You'll talk to a founder, not a salesperson.
Book a 30-minute call
Pick a time in Daniel's calendar. You'll get an invite with a video link, and we'll come prepared with questions about your goal.
Pick a time- 1 A founder reads your message and usually replies within one business day.
- 2 We agree a time for a 30-minute call to understand your goal, systems and constraints.
- 3 You get a written next step: a fixed-price proposal, a paid audit, or an honest "we're not the right fit".
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