Food retail, Sweden, 2 languages
Multi Cook
Multi Cook: a bilingual online menu for a frozen food brand
Web design, bilingual website, product catalog, filtering, food retail
- Design and code
- From scratch
- Every page in both languages
- SV + EN
- Can be filtered out of the menu
- 14 allergens
Challenge
Multi Cook sells frozen dishes from Slavic and Eastern European home cooking in Sweden: varenyky, pelmeni, syrnyky, holubtsi, soups and ready meals. Its second concept, Multibar, is a shop for frozen lunches, breakfasts and desserts. Many of these dishes are new to Swedish shoppers, so the site has to explain each product, show what it costs and make it easy to find something you can eat, in Swedish and English.
What we built
We designed and built the site from scratch, with the menu at its centre:
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The full menu online
The whole range in 15 categories, from varenyky and pelmeni to soups, desserts and drinks, sorted by newest, price or name.
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Dietary and allergen filters
Filter by vegan, vegetarian, halal, kosher, gluten-free and more, and hide anything that contains one of the 14 EU allergens.
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Product pages
Every product has its own page with its price per kilo, per piece or as a multi-pack.
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Most popular
The homepage leads with the top picks of the last 30 days, so first-time visitors know where to start.
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Swedish and English
Every page exists in both languages, with a language switch.
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Store information
Opening hours, returns policy, contact details and links to Instagram, Facebook and TikTok.
The result is a menu shoppers can browse before they visit, in Swedish or English, with filters for allergies and diets.
Results
Multicook.se is live in Swedish and English. Shoppers can browse the full range by category, filter out allergens and diets they need to avoid, and check prices and opening hours before they visit.
Let's talk about what you want to build
Tell us briefly what you want to build, fix or put into production. You'll talk to a founder, not a salesperson.
Book a 30-minute call
Pick a time in Daniel's calendar. You'll get an invite with a video link, and we'll come prepared with questions about your goal.
Pick a time- 1 A founder reads your message and usually replies within one business day.
- 2 We agree a time for a 30-minute call to understand your goal, systems and constraints.
- 3 You get a written next step: a fixed-price proposal, a paid audit, or an honest "we're not the right fit".
Prefer e-mail? [email protected]
Or send us a message